Nutrimental, together with their international partners, conducts Trade Marketing actions at points of sales around the world, aiming to attract new consumers, emphasize exposure of the product and the brand and increase sales.
More than expose the product in a point of sale, you need to work the place for attracting potential customers. Therefore actions tasting, buy& win (purchase of goods exchange for a toast) are made at point of sale, all for the attention of consumers.
Check out some actions that took place in Africa and Central America:
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